From ad click
to closed deal.
The only tool that connects your advertising spend directly to your sales pipeline, so you know exactly what's working, what isn't, and what to do about it.
Track which Google, Meta and Microsoft Ads generate real leads, pipeline value and closed deals.
You're spending money on ads. But are they actually working?
Your ad platforms report clicks, impressions and "conversions", but they can't tell you how many of those turned into paying customers. Because they don't know.
"Google says I had 12 conversions last month, but I only signed 3 new clients."
"Meta says my campaign reached 40,000 people. But I don't know who actually bought."
"My agency keeps showing me impressions and CTR. I just want to know: is it making me money?"
The platforms can't tell you what happens after the click. They don't know. And they have a financial incentive to make their numbers look as good as possible.
Ad Optimiser has no financial relationship with Google, Meta or Microsoft. We don't earn commission on your ad spend. Our only job is to give you honest, independent analysis.
Everything you need.
Nothing you don't.
Built for business owners running their own ads, not agencies or analysts.
All your ad spend. One honest view.
See Google, Meta and Microsoft campaigns side by side, with real metrics, not platform spin. Flagged issues surfaced automatically and a prioritised action plan so you know exactly where to focus.
- Google, Meta & Microsoft in one view
- Flagged campaigns and wasted spend identified
- Prioritised action plan, not vague suggestions
- 30-day rolling performance with trend indicators
From ad click to closed deal, tracked.
Leads from your ads land directly in your pipeline. No manual entry. Drag them through Enquiry → Contacted → Qualified → Closed. See exactly which campaigns are generating revenue.
- Leads auto-created from ad form fills
- Real pipeline ROAS vs platform estimates
- Deal value tracked and attributed per campaign
- Drag-and-drop stage management
- CRM-style pipeline linked to ad source, campaign and keyword.
Every lead. Every source. Zero manual entry.
Every contact automatically tagged with the platform, campaign and keyword that brought them in. Full history of every interaction and every deal they're linked to.
- Auto-tagged with source platform & campaign
- Name, email, phone and company captured
- Full interaction history per contact
- Linked directly to pipeline deals
Cut the keywords burning your budget.
See exactly what each keyword costs, what it converts, and whether it's worth keeping. Problem terms flagged automatically. Copy negatives to stop wasted spend with one click.
- Cost per conversion per keyword
- Automatic problem term flagging
- One-click negative keyword copying
- Search term report built-in
Find the audiences that actually convert.
Break down your Meta ad performance by age, gender and placement. Stop guessing which segments are working. See it clearly in the data and shift budget accordingly.
- Age and gender performance breakdowns
- Placement analysis (Feed, Reels, Stories)
- Cost per lead by audience segment
- Budget shift recommendations
See what your SEO is saving you.
Understand your organic search performance alongside your paid spend. Spot where you're paying for clicks you could get for free, and track how SEO is reducing your reliance on ads over time.
- Organic vs paid keyword overlap
- Estimated ad spend saved by SEO
- Search position tracking
- Paid vs organic traffic split
From messy ad data to clear actions
No training needed. No agency. No jargon. Just connect your accounts and start seeing what to fix.
No other tool does this.
Most ad tools show you what happened on the platform. Most CRM tools show you what happened with your customers. No other tool connects the two.
Start for free.
See results fast.
Join the businesses already using Ad Optimiser to connect their ad spend to their sales pipeline. Currently in free beta. No card required.
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How we use your ad data
Ad Optimiser connects to your ad accounts to read performance data. Here's exactly what that means.