✦ Free trial — no agency needed

Stop wasting money
on ads that don't work.

Ads Optimiser connects to your Google, Meta and Microsoft ad accounts, finds where your money is being wasted, and tells you exactly what to change — in plain English.

Start free trial →See how it works ↓Free ROAS calculator 🧮

Works with

Google, Meta & Microsoft Ads

What it finds

Wasted spend, poor keywords, weak bids

What you get

Clear actions — not more charts

🎯 Currently in free beta — looking for small businesses to trial it free in exchange for honest feedback. Sign up free →

🖥 Live preview

See it in action

Here's what Ads Optimiser looks like with real data — Dashboard, Plan and Keywords all in one place.

Unified performance view across platforms.

🔍 Hover over the image to zoom in

⚡ Simple three-step process

From messy ad data to clear actions

No training needed. No agency. No jargon. Just connect your accounts and start seeing what to fix.

Connect your ad accounts

Securely link Google Ads, Meta Ads and Microsoft Ads using official OAuth connections. Takes about 2 minutes. We never make changes without your explicit approval.

We analyse your data overnight

Ads Optimiser syncs nightly and automatically identifies wasted spend, poor-performing search terms and inefficient bidding patterns across all your platforms.

Get a plain-English action plan

See exactly what to fix, in what order, and why — with step-by-step instructions you can action yourself directly in Google Ads, Meta or Microsoft.

💡 Why businesses use it

Built for businesses that run their own ads

Most ad tools are built for agencies managing dozens of accounts. This is built for the business owner who manages their own — and just wants to know what to fix.

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Finds wasted spend fast

Surfaces the exact search terms triggering your ads that aren't converting — so you can add them as negatives and stop paying for irrelevant clicks.

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Tells you what to do next

Not just data — a prioritised action plan. Step 1: move budget. Step 2: fix campaigns. Step 3: improve bids. In that order, for a reason.

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All platforms in one place

Google, Meta and Microsoft Ads in a single dashboard. See your total spend, conversions and health score across all platforms at once.

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Location and timing insights

Find out which locations and times of day are costing money without converting — and get plain-English instructions on how to fix it.

✅

No automatic changes

Ads Optimiser only reads your data. It never changes your campaigns automatically. Every action is your decision.

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Saves hours every week

Instead of manually digging through campaign reports, get a clear summary of what matters and what to do about it in minutes.

🧮 Free tools

Work out if your ads are making you money

Use our free ROAS and CPA calculator to find your break even point and see whether your current ad spend is sustainable. No signup required.

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Free ROAS & CPA Calculator

Enter your sale value, cost and ad budget to instantly see your break even ROAS, maximum sustainable CPA and whether your current performance is profitable.

Use the calculator →

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Insights & Guides

Practical advice for SMEs running their own Google Ads campaigns — from understanding ROAS to spotting wasted spend before it drains your budget.

Read the guides →

🎯 Free beta access

Try it free.
Help shape what it becomes.

Ads Optimiser is in free beta. We're looking for a small number of businesses running their own Google, Meta or Microsoft ads to trial it and share honest feedback.

In return you get free access while the product evolves — and the opportunity to tell us exactly how it can be tailored to meet the needs of your business. No long-term commitment. No credit card.

Start free trial →Get in touch

🔒 Data & privacy

How we use your ad data

Ads Optimiser connects to your ad accounts to read performance data. Here's exactly what that means.

What we access

Read-only reporting data — campaigns, keywords, search terms, spend, clicks and conversions via the official platform APIs.

Why we access it

To identify wasted spend, surface poor-performing search terms, and generate a prioritised action plan for your account.

No automatic changes

We never modify your campaigns. Any future apply-changes features would be explicit, opt-in and require your confirmation.

Data protection

Connection details and synced data are stored securely to provide dashboards and recommendations. See our Privacy Policy for full details.

Stop wasting moneyon ads that don't work.